Buka Digital Store, BTN Gandeng Unesa Perluas Layanan Digital bagi Mahasiswa dan Dosen

Minggu 23-11-2025,16:55 WIB
Reporter : Rifaa Ayuni
Editor : Rifaa Ayuni

BOGOR.DISWAY.ID – PT Bank Tabungan Negara (Persero) Tbk (BTN) meresmikan BTN Digital Store KCP Digital Universitas Negeri Surabaya (Unesa) Lidah Wetan, Jumat, 21 November 2025 sebagai bagian dari ekspansi layanan digital BTN di Surabaya. Layanan BTN Digital Store mengusung konsep self-service yang memungkinkan nasabah menyelesaikan hampir seluruh transaksi perbankan secara mandiri dengan pendampingan petugas atau superstaf bila diperlukan.

Unesa dipilih sebagai lokasi peluncuran karena telah menjadi mitra strategis BTN sejak 2006. Seluruh pembayaran kampus terintegrasi dengan BTN, mulai dari transaksi pendidikan sekitar 70.000 mahasiswa hingga payroll lebih dari 2.300 dosen dan karyawan. Dengan hadirnya BTN Digital Store, transaksi akademik dan kebutuhan keuangan sivitas kampus ditargetkan berlangsung lebih cepat dan efisien tanpa antrean panjang.

Rektor Universitas Negeri Surabaya (Unesa) Prof. Dr. Nurhasan menyebut layanan digital BTN ini memberi manfaat langsung bagi kampus serta memperlancar proses kegiatan belajar mengajar karena seluruh kebutuhan pembayaran dapat diakses dalam satu titik layanan.

“Digital Store mempermudah transaksi mahasiswa, dosen, dan karyawan. Selama ini kebutuhan perbankan kampus sangat didukung BTN,” ujarnya. 

Direktur Network & Retail Funding BTN, Rully Setiawan, menjelaskan BTN Digital Store menawarkan pengalaman layanan perbankan modern tanpa sekat teller seperti kantor konvensional. Transaksi dilakukan melalui perangkat digital mandiri, sementara petugas superstaf bertugas memberi panduan jika ada kendala teknis. 

Dengan konsep tersebut, layanan Digital Store lebih cepat dibandingkan kantor cabang reguler. Contohnya pembukaan rekening melalui mesin yang hanya memakan waktu 3-5 menit, jauh lebih singkat dibandingkan secara manual yakni sekitar 20-40 menit. “Kami menghadirkan layanan yang cepat dan efisien sesuai kebiasaan masyarakat yang semakin digital,” kata Rully.

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Lebih lanjut, Rully menuturkan bahwa BTN menempatkan ekspansi Digital Store di lingkungan kampus sebagai strategi memperkuat basis pengguna digital dari generasi muda. BTN juga menyiapkan peluang kolaborasi lanjutan dengan Unesa, mulai dari edukasi literasi keuangan, program magang mahasiswa, hingga penjajakan pembukaan peluang kerja sektor perbankan bagi lulusan Unesa.

“Dengan inisiatif digital ini, BTN berharap dapat meningkatkan pertumbuhan dana murah secara berkelanjutan,” ujar Rully.

Hingga kini, BTN mengoperasikan delapan Digital Store di Indonesia, termasuk di kawasan perkantoran DPR RI, Bursa Efek Indonesia, dan beberapa lokasi strategis lainnya di Jakarta.

Sejalan dengan upayanya menjadi bank transaksional pilihan nasabah, BTN akan terus menambah jumlah Digital Store di berbagai daerah hingga 23 unit pada akhir 2025 dan mencapai 100 unit pada 2027 melalui konversi kantor cabang eksisting maupun pembukaan lokasi baru di pusat aktivitas masyarakat, termasuk kawasan komersial dan perguruan tinggi.

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BTN juga tengah mengembangkan konsep Digital Store sebagai layanan hybrid yang menggabungkan transaksi perbankan dengan ruang sosial untuk menarik pengguna muda dan menciptakan interaksi layanan yang lebih dekat dengan nasabah.
Tags : #unesa #mahasiswa #layanan digital #dosen #buku digital store #btn #bank tabungan negara
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Rabu 07-01-2026,19:23 WIB

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https://bogor.disway.id//read/1901/katalog-promo-jsm-superindo-minggu-ini-27-februari-1-maret-2026-dada-dan-paha-ayam-mulai-rp6-ribuan" title="Katalog Promo JSM Superindo Minggu Ini 27 Februari-1 Maret 2026, Dada dan Paha Ayam Mulai Rp6 Ribuan"> Katalog Promo JSM Superindo Minggu Ini 27 Februari-1 Maret 2026, Dada dan Paha Ayam Mulai Rp6 Ribuan

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Function: _error_handler

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Function: link_url

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https://bogor.disway.id//read/1901/katalog-promo-jsm-superindo-minggu-ini-27-februari-1-maret-2026-dada-dan-paha-ayam-mulai-rp6-ribuan" title="Katalog Promo JSM Superindo Minggu Ini 27 Februari-1 Maret 2026, Dada dan Paha Ayam Mulai Rp6 Ribuan" style="color:#333">
Jumat 27-02-2026,21:52 WIB

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File: /var/www/html/bogor.disway.id/application/helpers/myurl_helper.php
Line: 56
Function: _error_handler

File: /var/www/html/bogor.disway.id/application/views/frontend/amp/detail.php
Line: 1367
Function: link_url

File: /var/www/html/bogor.disway.id/application/controllers/Amp.php
Line: 273
Function: view

File: /var/www/html/bogor.disway.id/index.php
Line: 317
Function: require_once

https://bogor.disway.id//read/1903/bni-siapkan-rp2397-triliun-uang-tunai-jelang-lebaran-2026" title="BNI Siapkan Rp23,97 Triliun Uang Tunai Jelang Lebaran 2026"> BNI Siapkan Rp23,97 Triliun Uang Tunai Jelang Lebaran 2026

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File: /var/www/html/bogor.disway.id/application/helpers/myurl_helper.php
Line: 56
Function: _error_handler

File: /var/www/html/bogor.disway.id/application/views/frontend/amp/detail.php
Line: 1373
Function: link_url

File: /var/www/html/bogor.disway.id/application/controllers/Amp.php
Line: 273
Function: view

File: /var/www/html/bogor.disway.id/index.php
Line: 317
Function: require_once

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Jumat 27-02-2026,11:45 WIB

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File: /var/www/html/bogor.disway.id/application/helpers/myurl_helper.php
Line: 56
Function: _error_handler

File: /var/www/html/bogor.disway.id/application/views/frontend/amp/detail.php
Line: 1367
Function: link_url

File: /var/www/html/bogor.disway.id/application/controllers/Amp.php
Line: 273
Function: view

File: /var/www/html/bogor.disway.id/index.php
Line: 317
Function: require_once

https://bogor.disway.id//read/1900/bni-umumkan-pemenang-tahap-ii-rejeki-wondr-hadiah-mercedes-benz-hingga-ratusan-motor" title="BNI Umumkan Pemenang Tahap II Rejeki wondr, Hadiah Mercedes-Benz hingga Ratusan Motor"> BNI Umumkan Pemenang Tahap II Rejeki wondr, Hadiah Mercedes-Benz hingga Ratusan Motor

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File: /var/www/html/bogor.disway.id/application/helpers/myurl_helper.php
Line: 56
Function: _error_handler

File: /var/www/html/bogor.disway.id/application/views/frontend/amp/detail.php
Line: 1373
Function: link_url

File: /var/www/html/bogor.disway.id/application/controllers/Amp.php
Line: 273
Function: view

File: /var/www/html/bogor.disway.id/index.php
Line: 317
Function: require_once

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Kamis 26-02-2026,13:42 WIB

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File: /var/www/html/bogor.disway.id/application/helpers/myurl_helper.php
Line: 56
Function: _error_handler

File: /var/www/html/bogor.disway.id/application/views/frontend/amp/detail.php
Line: 1367
Function: link_url

File: /var/www/html/bogor.disway.id/application/controllers/Amp.php
Line: 273
Function: view

File: /var/www/html/bogor.disway.id/index.php
Line: 317
Function: require_once

https://bogor.disway.id//read/1899/bni-agen46-permudah-akses-keuangan-warga-pulau-lembeh" title="BNI Agen46 Permudah Akses Keuangan Warga Pulau Lembeh"> BNI Agen46 Permudah Akses Keuangan Warga Pulau Lembeh

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Line: 56
Function: _error_handler

File: /var/www/html/bogor.disway.id/application/views/frontend/amp/detail.php
Line: 1373
Function: link_url

File: /var/www/html/bogor.disway.id/application/controllers/Amp.php
Line: 273
Function: view

File: /var/www/html/bogor.disway.id/index.php
Line: 317
Function: require_once

https://bogor.disway.id//read/1899/bni-agen46-permudah-akses-keuangan-warga-pulau-lembeh" title="BNI Agen46 Permudah Akses Keuangan Warga Pulau Lembeh" style="color:#333">
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